Embedded Operating Executive · Companies & PE Portfolios

I bring operating capacity to companies that need it. Deployed wherever the work is.

Some engagements come directly from a company navigating a stalled initiative or a leadership gap. Others come through a PE firm deploying me into a portfolio company to define strategy and execute initiatives. Either way, I embed with the team, diagnose what's actually happening, and bring the structure, ownership, and momentum to move it forward, running implementation myself or leaving the team equipped to run it.

$100M P&L across 1,600 clinics 800 retail locations transformed 20+ years operating & consulting
Julie Peller
The Record

Operating roles, not advisory ones.

Years
Organization
Role
Scale
2023–Present
J Peller Consulting
CEO & FounderInterim, fractional & project-based consulting
Multi-client
2020–2023
Ideal Protein
Chief Operating OfficerPE-backed, distributed B2B2C clinic network
$100M P&L · 1,600 clinics
2017–2020
Dia&Co
VP Customer Experience & OperationsSequoia-backed, tech-enabled subscription
Venture-backed
2015–2017
FreshDirect at the Office
General ManagerPE-backed B2B division, full P&L ownership
$65M P&L · 10K accounts
2005–2015
Weight Watchers
VP Strategy & Operations / COO, CoachingProgressed from Director of Strategy to VP
800 locations
2003–2005
Bain & Company
ConsultantFoundation for the operating career that followed
Consulting
Education & Credentials Kellogg MBA · BA, Northwestern University · PMP
Engagements

Six ways I can work with your team.

01 · Interim & Fractional COO

Operating leadership when it's needed.

When a transition calls for it, I can step in as the interim operating leader. More often, I embed with the team, diagnose what's working and what isn't, and build the operating framework and cadence, then leave the team equipped to run it themselves.

02 · Operating Model Redesign

Multi-unit and B2B2C network structure.

Redesigning field operations across large networks, clinics, retail stores, franchise systems, so the model actually scales instead of straining under its own growth.

03 · PE Portfolio Transformation

Embedded support for stalled initiatives.

Board-facing, hands-on execution support for portfolio companies where a transformation thesis has stalled and needs an operator to unstick it, not another deck.

04 · Commercial & Sales Reorganization

Go-to-market and field sales restructuring.

Restructuring go-to-market and field sales for scale, including geographic product portfolio strategy, market access strategy, and sales reorganization for global manufacturers.

05 · Change Management Workshops

Working sessions, not lectures.

Interactive facilitation for leadership teams navigating organizational change, built around real decisions the team needs to make, not a slide deck to sit through.

06 · Strategic & Portfolio Assessment

Honest, operator-level diagnostics.

Direct fit and readiness assessments for product portfolios, market entry, or operating strategy, with gaps named plainly rather than smoothed over.

Specialties
Strategy Execution & Turnarounds Operational Leadership Business Transformation New Initiative Launches Cross-Functional Alignment Operating Model Design Distributed / Multi-Unit Ops Growth Strategy
Sector Focus
Consumer Retail Healthcare Wellness & Fitness Industrials & Manufacturing Software
Approach

How I work once I'm in.

Execution over decks

Strategy work is table stakes. The value I add is running the operation day to day until the transformation holds.

Built for multi-unit

Operating models that work across hundreds of locations or clinics, not just in a single flagship or headquarters.

Framework first, not a takeover

I embed with the team to see what's working and what isn't, then recommend what needs to change. From there I can run implementation myself, or leave the team equipped to run it.

Get in Touch

Let's talk about the operation.

J Peller Consulting works with companies and PE firms on interim, fractional, and project-based operating engagements.

New York, NY · Open to interim, fractional, and project-based engagements